VR, AR & Hype, Hype, Hype – What about Real Reality?

CEOs, CTOs & the news media love to hype the next ground-breaking technology (or so they claim). Not so long ago, 3D was the “it” technology. 3D TVs and 3D content were going to replace how we watched TV. Well, that fad came and went for a variety of reasons. i.e. required special glasses, eye strain, some people felt ill after wearing the glasses, etc.

Now for the last little while, CEOs, CTOs & the news media are hyping VR (Virtual Reality) and AR (Augmented Reality). For those who don’t know what I’m talking about, Wikipedia says:

  • Virtual reality (VR) typically refers to computer technologies that use virtual reality headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting.
  • Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

I’m not against VR or AR, they will play a niche role in the market but if you listen to the over-the-top sales pitch that CEOs, CTOs & the news media are making, you would think it is the greatest thing since fire was invented. 3D TVs & 3D content was all the rage not too long ago and now it has taken its place as a niche market at your local movie theater. In 10 years, people will look back at VR and AR in the same way today, we look back at 3D TVs.

The NHL playoffs are on right now and the Hockey Hall of Fame is running the following commercial. It sums up everything I am trying to say in a 30 second commercial and shows the absurdity of the VR & AR hype. Enjoy. 🙂

Roger Lacroix
Capitalware Inc.

This entry was posted in General.

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