I have been a GM guy for a long, long time. My first ride was a used 1977 Pontiac Trans Am.
In the 90’s, I had a used 4 door 1989 Chevy Cavalier. I used it to go back and forth to work with (great on gas).
In September 2003, I bought a brand new 2003 Chevy Avalanche. Back in the day, GM used to run “change” ads because of the versatility of the Avalanche. I had it for 11 years and it was a great vehicle. And yes, those are my kids in the bed of the truck that many of you met over the years at various conferences.
In the Summer of 2014, I decided to trade it in and get a new Chevy Avalanche. I found out that the production of the Chevy Avalanche ended in 2013 and the dealer could not find any new Chevy Avalanches in Ontario (Canada).
So, I looked around at the different trucks/SUVs that were available and decided to get a new 2014 Jeep Wrangler Sahara – Black out edition.
Yes, I know it is not a GM product but it was the coolest looking truck I could find.
So now to the point of my story.
Suddenly, I’m see ads for 2024 Chevy Silverado EV. At first, oh that’s cool. But I started to look closer, hey wait a minute, that’s not a Silverado, that’s an Avalanche!!! It even has a similar marketing tag line and VERY similar styling.
And the multi-flex midgate:
So, WTF GM?! Why did you call it Chevy Silverado EV?! It should have been called Chevy Avalanche EV!!!!
It really bugs me that the marketing people don’t know the history of the company they work for. Or was it some dumbass executive who thought it would be a great idea and copy Ford with their F150 Lighting naming convention!! Really GM, that is all you got in the tank? Either you don’t know where you come from or you just copy other ICE manufacturers? Sad. Truly sad.
Every Chevy Avalanche owner I ever talked to, loved their Avalanche. So, you clearly missed an opportunity bring them all back home!!! Dumb. Dumb. Dumb.
If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Hence, the Chevy Silverado EV looks like an Avalanche, has many features of an Avalanche then you should have called it Chevy Avalanche EV! Right!!
Regards,
Roger Lacroix
